The COVID-19 Pandemic has brought everything to a halt, and everything had to turn online to maintain social distancing and keep the risks of the coronavirus infection at bay. Book fairs were also shifted virtually, and the whole community of authors and readers stayed connected with each other from the safety of their homes. As an author, you need to attend book fairs as this gives you the unique opportunity to connect with authors of best-selling books and your targeted audience of readers with success.
ReadersMagnet — use virtual book fairs to improve your business brand
ReadersMagnet is an esteemed name in the self-publishing world. The team here helps new and experienced authors publish and market their books to the targeted audience successfully. They recommend that as a writer, you should never skip book fairs online for several reasons. First, these fairs are great for your brand’s exposure and help you reach out to the targeted audience in the Pandemic era.
They agree that any physical book fair or event is way better than something conducted online. However, in the age of the Pandemic is makes sense to stay home, stay safe and connect with present and potential readers from across the world.
Showcase your book
Thanks to both online and virtual book events, you can showcase your book to your targeted audience from any place. Virtual book events help people to check your book and even make visits to your social media pages. You can also direct them to your website, ensuring the seamless exposure of both your brand and book with success.
Keep the network
If you have gone to book fairs and events earlier, it is obvious that you have made and established contacts with other publishers, authors, retailers, book fans, and media. They are your network, and by present at any annual or global book fair or event, you can successfully make your presence felt. They also allow you to meet with other new writers and reconnect with those you know already. In the process, you can establish new connections.
Even though it might seem to be a simple book fair or event for you, when others see your name associated with it, they come to know about your commitment and seriousness when it comes to promoting your books. You never know your following book agent could be someone you might have met at such a book event!
Go the extra mile
When it comes to promoting and establishing your business brand, several people fail to see the importance and wisdom of attending such book events, especially in the post-COVID-19 Pandemic. Moreover, they are generally doubtful about whether they will do anything in return when they attend these events.
The team at ReadersMagnet says that if you want to boost your presence to readers and authors, it is prudent to attend these events as much as you can. Never skip them, as you will lose access to your targeted audience to your so-called competitors in the bookselling market.